The events industry dominates the media, delivers objectives, and creates positive impacts. It will very soon again fill transport systems, hotels, outside spaces, and venues. 2019 was a landmark year for the industry, reporting spends of £70 billion, over 50% of spend in the UK visitor economy, providing over 700,000 jobs, and generating £165 billion in trade at business events.
The chance for the UK to utilise the vitality, excitement, and business and social benefits created by events demonstrates that it remains a welcoming and open industry in a changing political and trading framework. The events industry has come far in terms of its enormous breadth, global competitiveness, expertise, and an indication of how critical it is as part of the government’s strategy to kick-start the economy after the pandemic. This will be an unparalleled opportunity to use both business and leisure events to showcase the country’s abilities and resources, and raise the nation’s pride in doing so. Thus, driving demand for specialist graduates, who not only understand the theories of business and events management but are also equipped with practical experience.
This course is designed to prepare graduates for the business and events sector and blends both academic practices with the study of core business skills and management concepts, alongside a live project. In completing this course, students will identify career pathways and develop the professionalism to achieve them.
*All students enrolled onto this degree will be able to access free membership into the Institute of Hospitality. Uniting professionals, Promoting excellence, Facilitating learning.
Structure and content
See below for the modules which you will study:
- Hospitality, Tourism and Events Environment
- Academic and Professional Skills
- Managing Quality in Hospitality, Tourism and Events
- Business Finance
- Events Management
- Managing Human Resources
- Principles and Practices of Marketing
- Events Design
- Sustainability in Career Development
- Contemporary Issues
- Executing Business Strategy
- Live Project
- Undergraduate Major Project (Integrated Case Study)
For a more detailed overview of the course modules you can view the Course Information Sheet here.
ARU London's standard offer is 96 UCAS tariff points from 3 A Levels, e.g. BCC.
Alternatively, ARU London asks for:
- Irish Leaving Certificate: BBCCC.
- Scottish Highers: BBCCC.
- BTEC Level 3 Extended Diploma: DMM in a business-related subject.
- International Baccalaureate Diploma: 24 points.
All applicants are required to have at least 3 GCSEs at grade C, or grade 4, or above, including English and Maths.
If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
Applicants studying for other qualifications should contact ARU London to discuss their circumstances.
We also welcome applications from mature individuals who can demonstrate appropriate, relevant work experience.
Our published entry requirements are a guide only and our decision will be based on our assessment of your overall suitability for the course. We treat everyone as an individual which means we will look at your whole application including any relevant work experience and personal circumstances as well as your educational qualifications. Please contact email@example.com for more information.
Teaching and assessment
We’ll assess your progress through a variety of methods from coursework, group assignments, activity-based assignments and exams. You can expect to part take in on-going problem-solving activities, projects and presentations. You’ll also be able to access support material through our ARU Virtual Learning Environment (VLE).
All assignments are designed with your career progression in mind and give you opportunities to develop and improve transferable skills employers look for.
In your third year, you will undertake the Events Live Project, enabling you to integrate your academic knowledge with experiences beyond the classroom and combine your developing knowledge, skills, and personal ideas with transferable skills that can be applied in the workplace, prodigious for your CV.
Your lecturers all have first-hand experience in business and event management. Therefore, you are assured that your course's content will be directly relevant to the demanding, constantly evolving world. During your studies, there will be the opportunity to participate in the Employability Scheme with the specific objective of enhancing your future employment prospects. This includes CV workshops, interview techniques, career counseling and visits from prospective employers.
We encourage all students to consider their future when choosing what degree to study. We don't expect everyone to know what they want to do after university, but it is important that the associated jobs interest you.
- Charity Fundraiser
- Event Manager
- Hotel Manager
- Public House Manager
- Restaurant Manager
- Marketing Executive
- Public Relations Officer
- Tourism Officer
To find out more about where a career with this course can take you visit our employability guide here.
EU nationals who meet residency requirements (have settled or pre-settled status) may be eligible for 'Home' fee status. If you do not meet these residency requirements, overseas fees will apply. Irish citizens living in the UK or Ireland will be eligible for 'Home' fee status under the Common Travel Area arrangement. Please read the student finance for EU students web page on www.gov.uk for information.
For 2023-2024 entry, the maximum government-approved undergraduate tuition fee for UK students is £9,250 per year. The University is able to charge this fee subject to an approved Access and Participation Plan for 2023-2024 and its current rating in the Teaching Excellence Framework