At ARU London, we realise that the marketing function of an organisation is a dynamic, creative and fast-moving process. This course's syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing.
Our lecturers are experts in their fields and all have industry experience. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this course lays the balanced foundations for a successful career.
On successful completion of this course, you might choose to move onto our postgraduate studies, such as our Master of Business Administration (MBA) – International Marketing.
Structure and content
This degree is in the "business suite" of programmes at ARU London which all have a common first year:
- This allows you to gain a broad understanding of the key areas of business.
- We know it can be difficult to decide the exact direction you wish your studies to take. Our structure allows you to transfer to one of our "business suite" degree courses, should you wish to.
- You are not committed in your area of specialisation; you can do so after your first year at ARU London.
See below for the modules you will study:
- Consumer Behaviour
- Executing Business Strategy
- Digital Marketing
- Undergraduate Major Project (Leadership in Practice)
For a more detailed overview of the course modules you can view the Course Information Sheet here.
ARU London's standard offer is 96 UCAS tariff points from 3 A Levels, e.g. BCC.
Alternatively, ARU London asks for:
- Irish Leaving Certificate: BBCCC.
- Scottish Highers: BBCCC.
- BTEC Level 3 Extended Diploma: DMM in a business-related subject.
- International Baccalaureate Diploma: 24 points.
All applicants are required to have at least 3 GCSEs at grade C, or grade 4, or above, including English and Maths.
If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
Applicants studying for other qualifications should contact ARU London to discuss their circumstances.
We also welcome applications from mature individuals who can demonstrate appropriate, relevant work experience.
Our published entry requirements are a guide only and our decision will be based on our assessment of your overall suitability for the course. We treat everyone as an individual which means we will look at your whole application including any relevant work experience and personal circumstances as well as your educational qualifications. Please contact email@example.com for more information.
Teaching and assessment
We’ll assess your progress through a variety of methods from coursework, group assignments, activity-based assignments and exams. You can expect to part take in on-going problem-solving activities, projects and presentations. You’ll also be able to access support material through our ARU Virtual Learning Environment (VLE).
All assignments are designed with your career progression in mind and give you opportunities to develop and improve transferable skills employers look for.
Studying on campus 2 days a week which is Monday - Friday (10:00-17:00)
The course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism. You might choose to focus on a specialist area such as advertising and sponsorship, brand and product management or digital marketing. On the other hand, some roles involve the whole marketing mix. Job titles to look forward to include marketing executive, marketing officer, marketing assistant and brand manager.
- Advertising Account Manager
- Market Researcher
- Marketing Executive
- Media Planner or Buyer
- Social Media Manager
- Event Manager
- Public Relations Account Manager
- Product Manager
To learn more about where this course can take you visit the guide from our employability team here.
EU nationals who meet residency requirements (have settled or pre-settled status) may be eligible for 'Home' fee status. If you do not meet these residency requirements, overseas fees will apply. Irish citizens living in the UK or Ireland will be eligible for 'Home' fee status under the Common Travel Area arrangement. Please read the student finance for EU students web page on www.gov.uk for information.
For 2023-2024 entry, the maximum government-approved undergraduate tuition fee for UK students is £9,250 per year. The University is able to charge this fee subject to an approved Access and Participation Plan for 2023-2024 and its current rating in the Teaching Excellence Framework