This degree is in the "business suite" of programmes at ARU London which all have a common first year:
- This allows you to gain a broad understanding of the key areas of business.
- We know it can be difficult to decide the exact direction you wish your studies to take. Our structure allows you to transfer to one of our "business suite" degree courses, should you wish to.
- You are not committed in your area of specialisation; you can do so after your first year at ARU London.
See below for the modules you will study:
- Business Environment
- Academic and Professional Skills
- Economics for Business
- Business Finance
- Legal Aspects of Business
- Managing Human Resources
- Principles and Practice of Marketing
- Marketing Communications
- Consumer Behaviour
- Business Strategy
- Digital Marketing
- Undergraduate Major Project (Integrated Case Study)
For a more detailed overview of the course modules you can view the Course Information Sheet here.