On Tuesday 26th February, the Level 5 BSc Business and Events Management students went to International Confex at Olympia London. This well established venue has hosted a wide range of events since opening its doors in 1886.
International Confex has taken place for 35 years and is the largest gathering of event professionals, service providers, thought leaders and buyers in the UK. Its sole purpose is to create an environment of convenience to help support, inspire and drive the events industry forward.
Attending this event gave the students an opportunity to talk to over 350 exhibitors and attend seminars to help gain an understanding of the latest trends in event management. Seminars took place in four different theatres and covered a multitude of topics including, forecasting the future of event technology, how to double your sponsorship revenues, creativity and branding and a keynote from singer Will Young on wellbeing. Students were also able to see first-hand how a large event operates from a customer service and event management point of view. Students were able to gather ideas and knowledge to bring back into the classroom to help them understand how theory has been applied to a real life case study.