This course has been designed to give students the knowledge and skills needed to succeed in the contemporary business and marketing environment. In particular, the course focuses on the digital transformation of the marketing profession and considers the myriad ways in which technology has empowered marketers in recent years, whilst exploring future developments in the digital space.
The course also focuses heavily on entrepreneurship, along with the business and leadership skills needed to launch, promote and grow new ventures, products, and services. There is also a heavy focus on brand management across a range of platforms and channels.
The final major project will give students the opportunity to research and develop ideas in an area of specific interest to them. Sustainability, ethics, entrepreneurship, and cross- cultural awareness are key themes of this course. The degree boasts a team of exemplary academics coupled with external industry experts. Content and delivery methods are exciting, relevant and rewarding. Each of the modules will examine three common and integrated themes: internationalisation, digital marketing, and entrepreneurship.
Structure and content
You will study 6 modules:
- Postgraduate Study Skills, Research Methods and Ethics
- Principles of International Marketing
- Developing Digital Strategies, Innovation and E-Commerce
- Cross-Cultural Leadership and Human Capital Management
- Customer-Centric Marketing and Strategic Brand Management
- Postgraduate Integrative Project
For a more detailed overview of the course modules you can view the Course Information Sheethere.
Students must have equivalent of a UK first degree at 2:2 or above plus relevant experience.
Have previously been taught in English and have sufficient command of English to undertake postgraduate study or have an IELTS (or equivalent) score of 6.5 or better.
If you have completed a bachelor’s degree or an equivalent non-UK qualification and did not achieve our required grades for entry, but can demonstrate that your life/work skills would make you suitable, you should still consider applying.
Teaching and assessment
Studying on campus 2 days a week which is Monday - Friday (10:00-17:00)
Studying on campus 1 day a week which is Monday - Friday (10:00-17:00)
All assessments are assignments based on the eight taught modules together with a dissertation based on an organisation that the candidate is intimately familiar with, or their own business.
There is no better way to enhance your marketing skillset and experience than studying for a degree designed towards the modern practices of marketing. This degree has been developed by academics, together with senior industry professionals, to encapsulate the exact requirements that are required by global marketing organisations.
Preparation for an executive role is implicit throughout the degree, through delivering exciting, relevant, and forward-thinking modules that will give students the skills and knowledge to fulfil their potential and further their careers. Moreover, an MSc will provide the opportunity to progress to a DBA or PhD, and we can advise on your next steps with these too. During your studies, there will be the opportunity to participate in the employability scheme.
To learn more about where this course can take you visit the guide from our employability team here.
UK/EU: £8,500 or £6,500 for Alumni
EU nationals who meet residency requirements (have settled or pre-settled status) may be eligible for 'Home' fee status. If you do not meet these residency requirements, overseas fees will apply. Irish citizens living in the UK or Ireland will be eligible for 'Home' fee status under the Common Travel Area arrangement. Please read the student finance for EU students web page on www.gov.uk for information.