Overview
This postgraduate degree is designed for marketing professionals and entrepreneurs who aim to improve their employability skills and theoretical knowledge of business and marketing. You will develop the skills and knowledge needed to develop a career in marketing.
The course has been designed for today’s modern marketer. Modules have been chosen to reflect the needs of modern marketing professionals, specifically digital marketing: understanding the global customer and brand psychology.
The degree modules cover a wide range of aspects of marketing and business. The strategic marketing and new venture development module will give you the practical skills to launch a new product or service onto the market, this module will be delivered in conjunction with the more traditional dissertation which will develop the academic skills required of a postgraduate student.
The degree boasts a team of exemplary academics coupled with external industry experts. Content and delivery methods are exciting, relevant and rewarding. Each of the modules will examine three common and integrated themes:
- Internationalisation
- Digital Marketing
- Entrepreneurship
Structure and content
Over the course of your MBA, you will study a total of 9 modules. See below for the modules which you will study:
International Leadership and Entrepreneurship
International Marketing, Innovation and E-Commerce
Digital Marketing
Understanding the Global Customer
Brand Psychology
Strategic Management in a Global Context
Research Methods and Ethics
Strategic Marketing and New Venture Development
Postgraduate Major Project
Entry requirements
Students must have equivalent of a UK first degree at 2:2 or above plus relevant experience.
AND
Have previously been taught in English and have sufficient command of English to undertake postgraduate study or have an IELTS (or equivalent) score of 6.5 or better.
If you have completed a bachelor’s degree or an equivalent non-UK qualification and did not achieve our required grades for entry, but can demonstrate that your life/work skills would make you suitable, you should still consider applying.
Teaching and assessment
Timetable
Full-time Schedule:
Tuesday & Thursday - 18:00-21:00
Saturday - 10:00-17:00
Part-time Schedule:
Part-time delivery rotates between Tuesday & Thursday (18:00-21:00) and Saturday (10:00-17:00) across trimesters:
Trimesters 1/3/5 - Tuesday & Thursday / Trimesters 2/4/6 - Saturday
Assessment
All assessments are assignments based on the eight taught modules together with a dissertation based on an organisation that the candidate is intimately familiar with, or their own business.
Employability
There is no better way to enhance your marketing skillset and experience than studying for a degree designed towards the modern practices of marketing. This degree has been developed by academics, together with senior industry professionals, to encapsulate the exact requirements that are required by global marketing organisations. Preparation for an executive role is implicit throughout the degree, through delivering exciting, relevant, and forwardthinking modules that will give students the skills and knowledge to fulfil their potential and further their careers. Moreover, an MSc will provide the opportunity to progress to a DBA or PhD, and we can advise on your next steps with these too.
During your studies, there will be the opportunity to participate in the Employability Scheme with the specific objective of enhancing your future employment prospects. This includes CV workshops, interview techniques, career counselling and visits from prospective employers.