Tina Plamadeala | Marketing Manager, CIM ACIM
A Day in the Life of a Marketing Manager
A Day in the Life of a Marketing Manager
A Marketing Manager's role is dynamic, fast-paced, and filled with opportunities to make a real impact. It’s about crafting stories that connect with people, solving problems creatively, and leading projects that drive results.
No two days are ever the same. One day, you might be brainstorming ideas for a groundbreaking campaign; the next, you could be coordinating a photoshoot or managing an event. Let’s explore some key responsibilities that make this role so rewarding.
Everyday Tasks
As a Marketing Manager, you wear multiple hats and juggle various responsibilities. Here’s a glimpse into what your daily tasks might involve:
- Monitoring team progress: Ensuring deadlines are met, offering support and guidance, and fostering a productive environment.
- Managing internal communications: Writing, editing, and sharing updates to align the team with organisational goals.
- Producing promotional materials: Overseeing the creation of branded items like pens, notebooks, and welcome packs for new students.
- Planning social media content: Using tools like Hootsuite to schedule and optimise posts for maximum engagement.
- Brainstorming ideas: Bringing fresh perspectives and creativity to marketing campaigns.
This variety is what makes the role exciting—you’re always learning and adapting to new challenges.
Essential Skills for Success
To thrive as a Marketing Manager, you’ll need a blend of soft and hard skills.
Soft Skills
- Communication: Clearly expressing ideas and actively listening to others.
- Creativity: Thinking outside the box to develop unique and impactful solutions.
- Time Management: Prioritising tasks effectively while managing multiple projects.
- Teamwork: Collaborating with diverse teams and embracing different perspectives.
Hard Skills
- Design Tools: Proficiency in Canva, Adobe InDesign, Illustrator, Photoshop, and Premiere Pro.
- Marketing Platforms: Experience with tools like Mailchimp, Hootsuite, and Microsoft Office.
- Project Management: Keeping tasks organised with tools like Trello and Motion.
- Digital Skills: Knowledge of SEO, analytics, and content creation tools.
Hands-On Learning Opportunities
To sharpen these skills, take advantage of free tools and courses available online:
Additionally, put your learning into practice by freelancing, volunteering, or joining societies. At ARU London, you have three excellent opportunities:
- Join the ARUL Marketing Society to collaborate with peers and explore creative projects.
- Become a Creative Council Member to create content and earn while you learn.
- Participate in the Peer Mentoring Programme to share your knowledge, support fellow students, and strengthen your leadership and communication skills.
The Value of Professional Qualifications
In a competitive job market, professional qualifications can help you stand out. The Chartered Institute of Marketing (CIM) is the leading professional body in the field, and the BSc Business and Marketing degree at ARU London is CIM-accredited.
Students graduating with at least a 2:2 classification can benefit from module exemptions, reducing the number of assessments required for CIM qualifications. This fast-tracks your journey to becoming a marketing practitioner, enhancing your employability and giving you a competitive edge.
Learn more about CIM accreditation here and explore CIM membership benefits here.
Recommended Reads
For further inspiration and knowledge, consider these books:
- Start with Why by Simon Sinek – Understand the importance of purpose in leadership and communication.
- The 1-Page Marketing Plan by Allan Dib – A practical guide to creating effective marketing strategies.
- 80/20 Your Life by Richard Koch – Learn to focus on what truly drives results.
Final Thoughts
Marketing is a field filled with creativity, analytics, and leadership opportunities. By building your skills, embracing hands-on experiences, and pursuing professional qualifications, you can set yourself up for a fulfilling career.
For more tips and insights, feel free to connect with me on LinkedIn.