ARU London – Live Brief with ProMedTech
At ARU London, we are committed to giving students opportunities to apply their learning to real business challenges. As part of our Live Brief project, our MSc International Marketing students recently collaborated with ProMedTech, a healthcare technology company that develops digital solutions for hospitals, clinics and healthcare providers. From hospital management systems and telemedicine integration to healthcare analytics and AI-enabled solutions, ProMedTech supports healthcare organisations in improving operational efficiency and enhancing patient care. The Live Brief provided students with the opportunity to explore the strategic and marketing considerations involved in bringing innovative health technology solutions to market.
During the session, the ProMedTech team worked with our International Marketing students, sharing valuable insight into the realities of operating within the health technology sector. The in-class discussion explored key topics including customer strategy, competitive advantage, and the evolving health tech landscape, with discussions focused on the opportunities and challenges of implementing AI within healthcare.
The session enabled students to connect classroom learning with real business challenges, gaining practical insights from industry professionals while developing a deeper understanding of strategic decision-making in a fast-moving sector.
Building on these discussions, our students will now develop evidence-based recommendations addressing the key challenges and opportunities identified by ProMedTech during the session. We look forward to seeing their ideas and continuing this valuable collaboration between industry and higher education.
A sincere thank you to Siju, Nibu and the ProMedTech team for sharing their expertise and supporting our students through this engaging Live Brief experience.
If your organisation is interested in partnering with us through our Live Brief project and engaging with our students, please get in touch at Employability@london.aru.ac.uk.