On Tuesday 6th November, the Level 5 BSc Business and Events Management students went to Event Tech Live (ETL) at the Old Truman Brewery in East London. The unique venue has played host to an eclectic mix of events within its white washed warehouse space.
Event Tech Live is Europe’s only show dedicated to event technology. The multi-strand conference and exhibition gives event organisers, promoters, marketers, agencies and brands the opportunity to learn about the latest technological developments that could improve their events.The two-day event is packed with 70+ educational sessions from some of the industry’s leading experts boasting five stages, each one dedicated to a different sector within the industry.
Among those presenting their experience, ideas, thoughts and knowledge at the show are drpg’s head of insight and innovation, Callum Gill; George P. Johnson’s creative technologist, Zara Kerwood; and SEMrush’s head of event marketing, Aleksandra Panyukhina.
- Gill’s role at drpg includes drawing together sector insights, business trends and technological developments. As a leading figure in event technology, Gill presented Virtual Presence and the Rise of the Phantom Delegates at the Brand & Buzz stage.
- Kerwood was also at the Brand & Buzz stage with her presentation on The Power of Mobile. Having joined George P. Johnson in 2016 as a digital project manager, she is now responsible for leading the creation of digital interactive experiences at the marketing agency.
- Panyukhina has been working in event marketing at SEMrush since 2016 and took to the brand-new Marketing & Measurement stage to present SEO, Content and Technology: The Perfect Mix to Bring an Offline Experience to Life
The students were able to talk to exhibitors and attend the educational sessions to gain an up to date understanding of event technology which is a fundamental part of the industry’s development. Students objectives were also to gather ideas for the assessments within two of their event modules; Event Planning and Project Management and Event Themes and Design.