Park Plaza Westminster Hotel
The Level 5 BSc Business and Tourism Management students and Level 5 BSc Business and Hospitality Management students went to the Park Plaza Westminster Hotel for a lecture on CRM. The Park Plaza Westminster is Conveniently situated on the South Bank of the Thames, Westminster Bridge, London and features contemporary design throughout its 1,019 rooms and suites. The hotel features a Span 15-metre swimming pool, 32 conference rooms, illy Caffè, award-winning Brasserie Joë, Ichi Sushi & Sashimi Bar and If you want a taste of London’s culture, you can listen to live music by local performers while sipping a cocktail at Primo Bar.
The students attended a lecture on CRM by the Regional General Manager and were then taken on a show round of the hotel to see how CRM is embedded into everything they do. Students were able to ask questions and gather ideas for their assessment which is around CRM within the hotel industry.