On Wednesday 7th November, over 120 Level 5 and 6, Business and Tourism, Business and Event Management, Business and Hospitality students attended the World Travel Market. World Travel Market is the leading global event for the travel industry, generating more than £3.1 billion of business contracts.
This event has been running for 39 years and over the three days, sees 5,000 exhibiting destinations, technology and private sector companies’ network with 51,000 travel professionals, key industry buyers, journalists, digital influencers, students and tourism ministers. The event was held at ExCeL London which is the largest events venue in London, with an impressive 100,000sqm of purpose built space.
Attending this event gave the students an opportunity to talk to exhibitors and attend seminars to help gain an understanding of the latest trends in Travel and Tourism. Seminars took place in the regional inspirations zones, covering a multitude of topics, including the importance of content in your marketing, creating an exceptional visitor experience through cutting-edge technology and risk management.Students were also able to see first-hand how a large event operates from a customer service and event management point of view.
Students were able to gather ideas and knowledge to bring back into the classroom to help them understand how theory has been applied to a real life case study.