Marketing & Business
undergraduate courses

"I decided to enrol at ARU London for an Undergraduate course in Business and Marketing because of my passion for pursuing a career in marketing. Through extensive research, I discovered that ARU London not only offers a comprehensive curriculum but also provides practical and industry-relevant insights. Graduating with First-Class Honours, I achieved my career goal and am currently serving as a Marketing Executive at ARU London. This accomplishment not only stands as a testament to the quality education I received but also underscores the real-world applicability of the skills and knowledge gained during my time at ARU London. The university's commitment to excellence has not only shaped my academic journey but has also set the stage for a thriving career in the dynamic field of marketing.

The course highlights were numerous. Firstly, the integration of business perspectives with marketing studies added depth to my understanding, offering a holistic view of the corporate world. The university's support through the Enterprise Hub played a pivotal role in my entrepreneurial journey. Being a part of this initiative allowed me to develop my own business, 'Innocent-Vegan Store,' with valuable insights and guidance from the dedicated team.  Courses such as Digital Marketing, Marketing Communication and Practices, and Principles of Marketing were instrumental in honing my marketing skills. Engaging in course projects, like creating a website, developing a business plan, and analysing advertising strategies, provided hands-on experience and practical insights. These not only deepened my comprehension of marketing principles but also equipped me with valuable skills applicable in real-world scenarios. Moreover, the collaborative learning environment, supportive teachers, and dynamic peers added immeasurable value to my academic journey. The holistic experience of the course, blending theoretical knowledge with practical application, truly stood out as the highlight of my academic adventure at ARU London.

I am immensely grateful for the unwavering support provided by the Employability department at ARU London. Their guidance was instrumental in shaping my professional journey.

The assistance I received in crafting my CV, cover letter, and digital portfolio was invaluable. The team's expertise and personalised approach helped highlight my strengths and accomplishments effectively. Their commitment to enhancing students' employability skills truly made a difference in my job search.

Thanks to the invaluable support from the Employability department, I not only gained confidence in presenting my qualifications but also successfully secured my dream job. Their dedication to empowering students in their career pursuits is a testament to the university's commitment to holistic student development. I couldn't be more appreciative of the positive impact they've had on my career trajectory.

Through my involvement with the Enterprise Hub, I had the opportunity to turn theoretical knowledge into practical application by building my own business, 'Innocent-Vegan Store.' The guidance, mentorship, and resources offered by the Enterprise Hub played a pivotal role in the establishment and growth of my venture.”

Tina says that the best advice she can give other students to succeed at ARU London would be to get involved in all the services the university offers. Take chances, work smart, and follow your dreams. Set big goals, challenge yourself, and take action. Dream, dare, and do – let these principles guide you to success.

Unfortunately, the pandemic affected my early years, but I organised online study groups with my classmates for mutual support. I greatly appreciate the support from my marketing course leaders, Robert from Consumer Behaviour, and mentorship from Michael Spalding. The "12 Ronnies" event and the Pitch Competition were also standout experiences.

I acquired skills in business strategies like PESTEL and SWOT analysis, as well as marketing strategy models. These skills have been instrumental in my freelance marketing consulting work.

I run my own business as a health and fitness coach, specializing in circus, aerial, and holistic fitness. I also provide marketing consultancy and am opening my first facilities.  I was influenced by the university's reputation and the recommendation of alumni friends.

My degree instilled confidence in my abilities and provided me with a clearer sense of direction for my future. My Advice for Current Students is take full advantage of everything offered on campus, especially the support teams. The Enterprise Hub was my go-to for real support as an aspiring entrepreneur. Use all available tools, don't hesitate to seek help, and lean on your peers and the support team during challenging times. Your ARU London journey is what you make of it!"